I heard that the ugly sites and banners perform the best. However, AdSense states that banners that are designed to match the look and feel of your website performs best.

Then why does AdSense design banners like this :):

Quote AdSense:

Your AdSense ad units should complement your overall site design, not detract from the user experience. Ad units that mirror the look and feel of your site can surprisingly increase the effectiveness of your ads. Blending ad colors into the background of your site can soften ad appearance and combat ad blindness, while the ‘Ads by Goooooogle’ branding distinguishes AdSense ad units from your site content.

Color your ads beautiful


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