David Meerman Scott, Cashing In With Content
This new book sounds really interesting, If I had more time, I’d read it. I suggest you do and give me a review. After that I’d like to borrow the book from you 🙂 If you have it to give away, you are more than welcome to send it to me.
In short the book deals with innovative ways of using online content to build loyalty, increase revenue, educate, inform the reader and so on.
You can have a peek of one of the chapters here (pdf)… or get it from Amazon !