So, view them all, they’re great basic beginners stuff on Search Engine Optimization (SEO) and ways to get indexed in Google and shown in Googles SERP…:

*/?>	How to structure a site? Matt Cutts answers Google questions: – Merging acquired domains with 301s? – How to create a site architecture with themes and keywords? – My urls … Matt Cutts - 5 min – Jul 31, 2006

*/?>	Supplemental Results Matt Cutts answers Google questions: – Supplemental Results – Should I worry about results estimates for 1) supplemental results 2) using the site: … Matt Cutts - 4 min – Jul 31, 2006

*/?>	Google Webmaster Tools Matt Cutts from Google describes new tools Google is offering to users and webmasters. google.com/support can answer general user questions. http://www. … Matt Cutts - 7 min – Aug 7, 2006

*/?>	Some SEO myths Matt Cutts answers Google questions: – Myths: 1) sites on the same server, 2) IP, or 2) including off-domain JavaScript - Launching sites with millions … Matt Cutts - 4 min – Jul 30, 2006

*/?>	Static vs. Dynamic urls Matt Cutts answers Google questions: – Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls? - … Matt Cutts - 5 min – Jul 30, 2006

*/?>	Qualities of a good site Matt Cutts answers Google questions: – Does Sitemaps depend on pageviews? – What are the top things to do in SEO? – How does Google decide to use a … Matt Cutts - 6 min – Jul 30, 2006

*/ ?>

Google Datacenters Matt Cutts answers Google questions: – Can you tell us a little bit about Google datacenters? Should all datacenters on the same Class C block be roughly … Matt Cutts - 5 min – Jul 31, 2006

*/?>	Google Terminology Matt Cutts answers Google questions: – What’s the difference between an index update, an algorithm update, and a data refresh? Matt Cutts - 5 min – Jul 31, 2006

*/?>	Does Webspam use Google Analytics? Matt Cutts answers Google questions: – Does Google Analytics play a part in SERPs (Search Engine Result Pages)? – When does Google detect duplicate … 5 min – Jul 31, 2006

*/?>	Lightning Round! Matt Cutts answers Google questions: – Is it possible to search just for home pages? – News Flash: you can use strong and em instead of bold (b) and … Matt Cutts - 5 min – Aug 1, 2006

*/?>	Optimize for Search Engines or Users? Matt Cutts answers Google questions: – Which is more important: search engine optimization (SEO) or end user optimization? – What spam detection tools … Matt Cutts - 4 min – Jul 30, 2006

*/?>	Crawl dates in the Google cache Matt talks about how Googlebot crawls the web, and what “crawl date” is shown on cached pages. In this video: – Red candy is a 404 page – Purple candy … Matt Cutts - 4 min – Sep 6, 2006

*/?>	Datacenter comments A combination of review and weather update for datacenters as of August 23rd, 2006. Some comments on: – data refreshes on June 27th, July 27th, and  … Matt Cutts - 9 min – Aug 23, 2006

*/?>	My tips for SES Matt Cutts from Google answers a fictional reader’s question: – What tips and tricks do you recommend for Search Engine Strategies (SES) San Jose? Matt Cutts - 6 min – Aug 7, 2006

*/?>	Reinclusion requests Matt and Emmy answer Google Questions: – How do I do a reinclusion request? – What should I put into a reinclusion request? - What does Google need … Matt Cutts - 3 min – Aug 5, 2006

*/?>	Recap of SES San Jose 2006 A short review of news from SES San Jose, and some educational or funny moments. Includes: – Industry news – People I got to meet and didn’t get  … Matt Cutts - 9 min – Aug 28, 2006

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Search google for site: BMW.de. The first result is apparently a link to a statistics service in the BWM domain. I hardly believe that BWM has a company doing statistics.

If the site is offline, have a look at the search result from google, and the website apparently on BMW’s domaine here

BMW search result from google:

BMW statistics website:

BMW, SEO

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Technorati Tags: BMW, SEO

“Google Information for Webmasters”

BMW, BMW+seo

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Technorati Tags: BMW, BMW+seo

I first heard of the term “link bait” from Aaron Wall at SEO Book in this post when he mentioned it back in a post on his SEO blog back in August of 2005. He says in his post that if “you are in a field that can’t build links naturally create linkbait”. What really is link bait? It’s something on your web site that causes someone to link to you. Aaron gives some examples in his post, but a classic example of link bait would be the Subservient Chicken web site by Burger King. So many people ended up talking about that web site that they linked to it—it currently enjoys about 29,300 links according to Yahoo!, and ranks number one on Google for the word chicken. By creating something on your web site that’s funny, controversial, informative, or creative, it will gain natural links—which is the key to top search engine rankings.

You don’t have to be a big brand or have a lot of money to create link bait. Many people have created link bait on purpose—and many have created link bait without even knowing it. It doesn’t have to cost that much to create something that people will link to. For example, it’s sometimes difficult—if not impossible—to get your competitors to link to you. But, consider this—take, for example, the case of Andrew. He works for a high tech company with a lot of competition. Andrew recently took his digital camera to an industry convention where he took photos of many of the attendees, the booths, and some of the after-hours events. He posted the photos on his web site after the convention, sent out a few emails to his colleagues and other industry insiders he met at the convention. Before he knew it, most of Andrew’s competitors were linking to his web site and the photos he took.

One way to create link bait is to get ranked well for phrases that will become popular in the future. As I sit here writing this article, the term “link bait” might be a good target if you’re in the search engine marketing industry. By searching Google for the following: allintitle:”link bait” you can determine about how many web pages on the internet are targeting that search phrase. Right now, as I write this, Google returns 25 results. Since that’s not very many, writing content about link bait would be a good thing for your web site. By informing the search engine marketing industry about link bait—and because the term is new, there’s a chance that others will search for it as it becomes a more popular phrase. As that phrase becomes more popular, others will need something to link to—and by ranking well for that phrase there’s a good chance that your web page about link bait will get links from other web sites. This is a phenomenon that I’ve been following since 1996 when I created my first “link bait” type of web site. If you’re a search term innovator, people will link to you—and links from other web sites mean better search engine rankings.

One of my ‘pet projects’ over the years (since I started doing search engine optimization in 1996) has been to follow the news—and if there’s a topic that I am passionate about I usually create a web page or a web site about the subject within minutes of the ‘breaking news’. In the cases where I have a web site about a particular topic and there’s breaking news about that subject, I immediately post it on my web site. Since I’m one of the first to have information about that subject, I end up ranking well fairly quickly—sometimes within 24 hours. Other people follow suit and post information on their web sites about that topic—but since my site is already ranking well for that search phrase, they end up linking to me. What they don’t realize is that they’ve fallen for my “link bait” which catches them—they’re actually helping me by linking to me and I end up ranking well in the search engines for a very long time, sometimes even many years. How can you take advantage of this? If there’s news in your industry, be the first to post it on your web site (or add a new page to your site). Be the first to get it to show up in the search engines and other people will link to it naturally.

Create an entirely new web site on a new topic. The new site could be funny, controversial, or just informative. Take, for example, Paul English’s IVR Cheat Sheet that he recently created. Mr. English is now enjoying thousands of links to his web site because he created a web page that’s helpful to all of us. Not only that, because of his cheat sheet that he’s posted on his site, companies are now seeing a backlash according to an article posted on Yahoo!. “Companies that rely on automated call centers have been weathering a consumer backlash in recent weeks…” reports the article. I don’t have access to the number of visits to Mr. English’s web site, but I would suspect that he’s getting a lot of traffic based on all the high-quality links that he has—and I would suspect that he hasn’t requested any of them.

Although the term “link bait” is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally link to. And with the ever-increasing popularity of blogs nowadays, the bloggers need something to link to and talk about—why not create some link bait on your web site so it too, can enjoy better search engine rankings—just reel them in.

Credits to bhartzer!

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How Lousy SEO Smothers Good Practices

How Lousy SEO Smothers Good Practices

From keyword spamming and bloated page density issues, over-the-top search engine optimization practices can ruin good META and content techniques.

Online marketers may have the best of intentions with their natural search engine optimization programs. Yet, they drop the ball with their impatience and eagerness to try the latest tricks and fads.

For example, you may know that choosing the right keywords and blending them with the visible text is a critical step. Even if you do this well you may still squelch your effort by going overboard in other ways. Here are five areas where you should tread lightly with SEO:

1. Long Page Titles

Stick with one, two or three search terms with 70 or so characters as your cap. Don’t make the mistake of cramming in a ton of words here.

2. META Descriptions

Strive for 12-15 words. If you go over, it won’t hurt. You will counteract your other optimization efforts by creating a META description monstrosity loaded with too many keywords.

3. Image Alt Tags

Don’t have a field day with alt tags. Often, a web site has many graphics and each could feature an alt tag. Stay away from the temptation to keep repeating your keywords and search phrases in the image source code.

4. Link Title Attribute

Desperate for any edge they can get, some online marketers have discovered ways to pack too many keywords in the source code. Yes, you can identify a link (the words appear when you hover over the link), but what can you really expect to achieve by filling up the link title attribute tag?

5. Domain, Folder and Page Names

Yes, including a keyword in a domain, folder name and page name can help. But it can also look like spam to the search engines and leave the wrong impression on visitors. Do you really want a hideous URL with three hyphens in the domain name, several more in the folder name and three others in the page name?

Your best bet is to stick with the basics – effective page titles and META descriptions (and maybe a few keywords in the keyword META tag). Besides that, focus on good content with search terms spread throughout the page (with some keywords linked to related content on the site). Finally, support these efforts with a robust link building program (getting links to your site from quality web sites).

Slow down. Pace yourself. And be careful what you read in the forums and hear from your friends. Before you do anything off the normal SEO path, you need to be very confident about your choices and their implications.

If you go at a steady pace and test your rankings as you try proven techniques, you’ll increase your odds of success.

SEO GUIDE

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The actual line between the two is quite thin, but, Black Hat SEO refers to things that are considered dark, or spammy, while White Hat SEO refers to “good” SEO. I determine Black Hat SEO as anything that, A. breaks any search engines rules, B. effects the users experience on the site for the worse, or C. shows different content to different user-agents.

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