Zippy.co.uk, a new searchengine feature. You can view most important results on your on website. Try it our, spend a few minutes to learn it. It’s got great info, really !

I.e. this link is a search on my URL.

Boyer-Draeby.dk - - Rådgivning i online kommunikation, webstrategi, mobiludnyttelse, søgemaskineoptimering, informationsarkitektur, AdWords, Google Analytics, webstatistik mv.

I did a related post earlier about shopping trends and also about womens influence on online behaviourpatterns.

I my world, this must be a good thing, taking the Internet closer into our daily lives. I hope and think that we’ll see the patterns change even more in the next couple of years. The fact that technology has improved and everyone has access to high-speed internet, does influence.

Read the original post from iMedia Connection here.

Shopping, Consumers

Technorati Tags: Shopping, Consumers

Boyer-Draeby.dk - - Rådgivning i online kommunikation, webstrategi, mobiludnyttelse, søgemaskineoptimering, informationsarkitektur, AdWords, Google Analytics, webstatistik mv.

Google can have so much fun with their index. They can present whatever they want, make special searches return special results etc. I often wonder what Easter eggs they have on Google.com, or if they have clowns employed to make fun on the site.

So, instead of searching for the job section on Google.com, search for the word “google careers” directly in the searchfield (source: Battelle)

It doesn’t work on your local language-Google however. So make sure you use the international Google.com (http://www.google.com/webhp?hl=en)

Technorati Tags: Google+job

Boyer-Draeby.dk - - Rådgivning i online kommunikation, webstrategi, mobiludnyttelse, søgemaskineoptimering, informationsarkitektur, AdWords, Google Analytics, webstatistik mv.

But, consider this. Google sorts the index according to advanced logarithms and presents in the SERP (search engine resultpage). Let’s say you want to go on holiday, and do a search for cheap trips, flights, hotels to, let’s say Paris. You think Google is your friend and returns an objective result on who is in that business.

But, actually Google returns a first page, which 90% or more people choose from, is optimized intentionally by experts on optimization. The resultpage is not an objective result anymore. As a matter of fact, the first page consists of only optimized pages. Who says that these pages represents the great sources you are looking for ?

I don’t blame the SEO-companies at all, hey they are optimizing to google. If anyone is to blame, it’s the Google results, aka Google.

Students
Students look for sources to their research. Beware now, cause optimized pages are not objective and representing the “truth”. Students should be very aware of this from an early age.

Cencorship
Now, what’s this with Google in China, is that ok ? Personally I think Google is just trying to get a piece of the cake. But,,,, Perhaps it’s better to have Google in China, than to not. In some way, Google could influence world cultures, democracies and the power balance. It may be a theoretic thought, but being the primary source for searching information in the world, Google could decide or be told to provide special results, censored results.

I support my local Google, I allow Google to gather information on my searchpatterns, submit data etc etc. I beilieve this can help improve Google and thus my favourite search source. I don’t belive China can keep up the censoring of information. Sooner or later technology will set them free, or at least grant the Chinese people, and others, the right to access information and knowledge.

This hopefully will help making the world a better place.

Democracy, Censorship, Google

Technorati Tags: Democracy, Censorship, Google

Boyer-Draeby.dk - - Rådgivning i online kommunikation, webstrategi, mobiludnyttelse, søgemaskineoptimering, informationsarkitektur, AdWords, Google Analytics, webstatistik mv.

Search google for site: BMW.de. The first result is apparently a link to a statistics service in the BWM domain. I hardly believe that BWM has a company doing statistics.

If the site is offline, have a look at the search result from google, and the website apparently on BMW’s domaine here

BMW search result from google:

BMW statistics website:

BMW, SEO

Technorati Tags: BMW, SEO

Boyer-Draeby.dk - - Rådgivning i online kommunikation, webstrategi, mobiludnyttelse, søgemaskineoptimering, informationsarkitektur, AdWords, Google Analytics, webstatistik mv.